Why Do You Need Content Marketing?

What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

 

Why Do You Need Content Marketing?

Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. The team at YogIT Marketing is experts in helping businesses like yours determine how to take your audience from prospects to buyers.


How Can Content Marketing Help You Get More Customers?

Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t.

What We Offer:

YogIT helps clients develop a sustainable, effective, and integrated content marketing strategy. We provide a content marketing strategy consulting service that helps businesses take the necessary steps towards an impactful content.
marketing program including:

Content marketing strategy development based on your business situation Relevant and Actionable content across all formats and channels including: video, whitepapers, eBooks, blog posts, webinars, case studies, etc.

•     Content placement and distribution – digital PR
•     Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc
•     Content marketing performance analytics and measurement
•     Content marketing technology & tools recommendations

What is PPC - Benefits of (PPC) Pay Per Click ?

Pay-Per-Click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-Per-Click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
However, websites can offer PPC
ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.