Why Do You Need Content Marketing?

What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

 

Why Do You Need Content Marketing?

Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. The team at YogIT Marketing is experts in helping businesses like yours determine how to take your audience from prospects to buyers.


How Can Content Marketing Help You Get More Customers?

Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t.

What We Offer:

YogIT helps clients develop a sustainable, effective, and integrated content marketing strategy. We provide a content marketing strategy consulting service that helps businesses take the necessary steps towards an impactful content.
marketing program including:

Content marketing strategy development based on your business situation Relevant and Actionable content across all formats and channels including: video, whitepapers, eBooks, blog posts, webinars, case studies, etc.

•     Content placement and distribution – digital PR
•     Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc
•     Content marketing performance analytics and measurement
•     Content marketing technology & tools recommendations

What is PPC - Benefits of (PPC) Pay Per Click ?

Pay-Per-Click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-Per-Click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
However, websites can offer PPC
ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Importance of Keywords in SEO

SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. When you want to increase the traffic from search engines, your first idea might be that if you manage to rank for more keywords, you will get more traffic.

• Finding Your Best Keywords for SEO
• Using Our Free SEO Keyword Tools
• Making Your SEO Keywords Work for You

You might think that when you expand into new keywords, this will increase traffic but actually it’s just the opposite ‐ these new keywords will dilute the relevancy of your present keywords and as a result you might lose some of the traffic you already have. So, before you target some new keywords, always be ready to back off, if results turn out to be worse than expected.

Long tail keywords are frequently neglected because they don’t bring as much traffic as their more lucrative counterparts. However, long tail keywords are more proof against changes in algorithms. The traffic of long tail keywords tends to fluctuate less because there is less competition. If you have been skipping long tail keywords up to now, start optimizing for them as soon as possible.

Less competitive keywords might be not long tail but they also tend to suffer less from search engine updates. The explanation is easy ‐ for example, if there are 10 sites that compete for a keyword, even if Google updates their algorithm and shuffles results, the worst that can happen to you is to rank 10th, which is much better than to rank in the second hundred, as is quite possible with keywords that have hundreds of sites competing for them.

What is SMM ?

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Among social media platforms, user-generated content has acquired a huge interest for marketers. User-generated content in the form of online consumer reviews have given birth to electronic word of mouth.
Online consumer reviews (or electronic word of mouth) are conceptualized as any positive, neutral, or negative information about a product, service or a brand created and published on a consumer review platform or social commerce website by a potential, former, or actual customer. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

What is SMO ?

Social Media Optimization (SMO), is the contemporary marketing strategy, which has gotten the crucial preference among the marketers. Gone those days of traditional marketing where it was merely possible to reach hundreds and thousands of consumers in the short span of time, but now in the era of internet nothing is impossible to achieve. After the emergence and availability of the internet, it has become easier to venture in the online marketing for any individual if he or she has the know-how and desire to excel. Through the proper usage of online marketing methodology, it has become possible to promote your brand to the targeted prospects in no time and pre-eminent social media like Facebook, Twitter, LinkedIn and so many others have made it easier and reliable.

Most powerful social media, like Facebook, Twitter, LinkedIn, Google+, YouTube, Fotolog and Flicker.