SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. When you want to increase the traffic from search engines, your first idea might be that if you manage to rank for more keywords, you will get more traffic.
- Finding Your Best Keywords for SEO
- Using Our Free SEO Keyword Tools
- Making Your SEO Keywords Work for You
You
might think that when you expand into new keywords, this will increase traffic
but actually it’s just the opposite ‐
these new keywords will dilute the relevancy of your present keywords and as a
result you might lose some of the traffic you already have. So, before you
target some new keywords, always be ready to back off, if results turn out to
be worse than expected.
Long
tail keywords are frequently neglected because they don’t bring as much traffic
as their more lucrative counterparts. However, long tail keywords are more
proof against changes in algorithms. The traffic of long tail keywords tends to
fluctuate less because there is less competition. If you have been skipping
long tail keywords up to now, start optimizing for them as soon as possible.
Less
competitive keywords might be not long tail but they also tend to suffer less
from search engine updates. The explanation is easy ‐ for example, if there are
10 sites that compete for a keyword, even if Google updates their algorithm and
shuffles results, the worst that can happen to you is to rank 10th, which is
much better than to rank in the second hundred, as is quite possible with
keywords that have hundreds of sites competing for them.
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